How much a website chatbot costs, and what drives the price

The short answer

There is no single price for a chatbot. A window with a few buttons and ready-made answers is one job. An AI assistant that understands questions in Bulgarian, knows your prices and opening hours, takes requests and hands the conversation to a person is a different one entirely. Both are called "a chatbot".

So the useful question is not "how much does a chatbot cost" but "what work should it do instead of the team". The answer sets the scope, and the scope sets the price.

How much a chatbot costs: the six factors

• Scripted or AI A scripted chatbot leads the customer through buttons and ready-made answers. An AI assistant understands a freely written question and answers in its own words. It needs more setup and more testing.
• Channels Only on the website, or also on Viber, Messenger or the phone. Every channel is connected and tested separately. A voice assistant is a different job from a chat.
• What it has to know Services, prices, opening hours, the address and the common questions. Someone has to gather this information, organise it and keep it current.
• What it does besides answering Takes requests, books appointments, writes to a spreadsheet or a CRM, checks a free slot in a calendar. Every such connection is built and tested with real data.
• Languages Every language is set up and tested separately. Answers in Bulgarian have to be read by a person who speaks the language.
• Handing over to a person When the assistant stops and passes the conversation to a member of staff, how the staff member finds out and how the customer is not left without an answer.

The costs after launch

The build is paid once. With an AI assistant there is also a cost that depends on how much it is used. It helps to know it in advance.

• Using the AI model AI model providers charge by the volume of conversations. More conversations mean a bigger bill, so it helps to have a cap.
• Channels and phone services Viber, a phone number and voice services can carry their own fees with their providers.
• Hosting and maintenance Where the assistant runs from, watching the conversations and fixing answers that are not accurate.
• Keeping the information current When you change prices, services or opening hours, the assistant has to learn the new ones. Otherwise it answers with the old information.

When a chatbot is not worth it

If you get few questions and they are always the same, a clear FAQ page on your website can do the job. We say so in the first call.

A chatbot makes sense when the same questions take up the team's time every day, when customers write outside working hours, or when enquiries arrive on several channels and nobody gathers them in one place.

What to ask for in a quote

Before you pay a deposit, ask for this in writing:

• Exactly what it does Answers questions, takes requests, books appointments: what is included and what is not.
• Which channels Website, Viber, Messenger or phone. Every channel listed separately.
• Where its answers come from Who prepares the information and how it is updated when something changes.
• When it hands over to a person Which questions make it stop, and how your team learns that a customer is waiting.
• The costs after launch Maintenance and the cost of the AI model, listed separately from the build, with a cap where possible.
• How it was tested Which questions it was tested with before launch, and what it does when it does not know the answer.
• The data Where the conversations are stored, who can access them and how long they are kept.

How we set our price

We do not work from a price list, because two chatbots with the same name rarely have the same scope. We start with a free 20-minute call where you tell us what questions you get and where. After it you receive a written quote with a fixed price for the build. The costs after launch are listed separately.

If you are not sure a chatbot is what you need, the €390 audit maps your processes and shows what to improve first. The fee is credited in full toward the build.

• What we build Chatbots and AI assistants that answer your customers and take requests.